Your Brand,
Our Coffee. Effortless Private Label Solutions.

What Is Private Label Coffee?


Have you ever wanted to sell specialty coffee under your own brand, but don’t have years to learn how to roast coffee or the desire to build an entire roasting facility? Our private labeling program might be the perfect solution. Whether you run a café, restaurant, hotel, private club, or any other business eager to elevate brand recognition and customer loyalty, private label coffee offers an excellent opportunity. It also works wonderfully as a limited-edition merch item or a unique gift for weddings and corporate events.

We can ship coffee directly to your location or drop-ship it straight to your customers. And if you don’t have an eCommerce website, we can even help set one up for you. Whatever your goals for private label coffee might be, our team is here to help make them a reality.

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Build Your
Brand

Enjoy the benefits of your own coffee line without the cost and complexity of running a roasting facility. Give your loyal customers the opportunity to purchase coffee bags showcasing your logo, brand identity, and signature flavor.

True Brand
Identity

In a competitive marketplace, a powerful brand presence builds loyalty and trust. Offering private label coffee to your customers creates new, meaningful ways for them to engage with your business, and it naturally encourages word-of-mouth marketing.

Customize Your Offerings

Collaborate with our sourcing and roasting experts to find single-origin coffees or blends that match your specific needs and customers’ preferences. From the flavor profile to the packaging design, we’ll create a unique coffee experience for your organization.

First impressions matter, so let TGB help you launch your coffee brand with confidence.

How we, together, build the perfect coffee brand:
1. We Only Use Specialty Coffee

Specialty Coffee is the highest quality grade of coffee, consisting of approximately the top 3% of coffee grown each year. When you partner with The Generous Bean for your private label, you tap into a select cast of suppliers providing only the highest quality, ethically sourced coffee beans that are normally accessible only to an exclusive group of artisan roasters. That means you’re delivering top-quality coffee to your customers with your brand featured front and center.

2. Fresh & Locally Roasted

We roast our private label coffee in North San Diego County, and we only roast your coffee after you order it. This ensures that your roasted coffee never sits around in a warehouse, and your customers receive their coffee at peak freshness: an advantage that sets you apart from those larger, mass-market options.

3. Access Expert Consultation

Whether you’re choosing the right bag style, deciding on a flavor profile, or balancing costs, our team is here to guide you every step of the way. We’ll provide as much or as little help as you need to feel confident in your private label journey.

4. Smaller Batch Sizes Are Okay

Need a limited run for a special event or a boutique merchandise drop? No problem. We can easily accommodate smaller batches of private label coffee, perfect for weddings, one-time marketing promotions, and other creative uses.

4. Other Benefits

If you serve your private label coffee in your establishment, you’ll receive our partner benefits, ranging from consultation and equipment sourcing to training, maintenance, and quality control. We’re here to support your success at every turn.